Competence - Tourism and Leisure Industry
ATC was founded as a tourism knowledge provider (Austrian Tourism Consultants), a field in which ATC has been a leading international player for the last 20 years. We develop long-term sustainable solutions taking into account regional features, future trends and the carrying capacities of the natural and cultural ressources used in tourism. In a holistic approach, we draw on the experience of specialists covering all fields related to the tourism and leisure industries.
Selected Project References:
Feasibility study and marketing and operations plan for a resort hotel near Lankaran Azerbaijan, 2006 - 2007
Client: Ministry of Culture and Tourism ATC undertook a pre-feasibility study and marketing plan for a seaside tourism resort. The tourism resort is near Lankaran at the coast of the Azerbaijan Caspian Sea with hotels, appartments, and bungalows for a total of over 1200 guests. Keywords: Feasibility Study, Tourism, Marketing, Environmental Impact Assessment, Land Use Plan, Resort Hotel
Tourism consulting services for hotel standardisation and classification in Bhutan Bhutan, 2007 - 2009
Client: Austrian Development Agency Beneficiary: Department of Tourism Support the Bhutanese Department of Tourism to successfully standardise and classify tourism facilities in Bhutan by developing a system of guidelines, institutional frameworks, task descriptions and training programmes in line with the objectives of the sustainable tourism development strategy. Keywords: Tourism, Training, Hotel Standardisation and Classification, Quality Assurance and Management Preparation of a sustainable tourism strategy Bhutan, 2003 – 2005 Client: Austrian Development Agency Beneficiary: Department of Tourism Establishment of a long term strategy for continued support to the policy of ecotourism in Bhutan, development of measures for sustainable management and protection of natural ressources, job creation, SME and local community based development, financial and training support, improvement of service quality via the proposed Hotel Management and Tourism Training Institute. Keywords: Master Plan, Tourism, Marketing, Vocational Education and Training (VET), Natural Heritage, Environment, SME Development, Public Private Partnerships
Institutional strengthening of the Egyptian Tourist Authority (ETA)
Egypt, 2007 – 2009 Client: Austrian Agency for European Integration and Economic Development (MEDA – Twinning) Beneficiary: Ministry of Tourism Strengthening
the institutional capacity of ETA and maximising economic development
and employment creation in the tourism sector in order to achieve
sustainable growth of tourism in Egypt. Keywords:
Strategy, Marketing Planning, Marketing Organisations, Organisational
Development, IT, Human Ressource Development, Training, Twinning
Feasibility study and architectural plans for the Olive Island Resort Development Study
Croatia, 2004 – 2005 Client: Alpinamare Ltd Establishment of a tourism resort at the Croatian coast near Zadar including a 4-star hotel, a congress centre as well as 200 apartments and 200 bungalows, elaboration of a feasibility study and a sustainable tourism development plan. Keywords: Feasibility Study, Tourism, Resort, Marketing
Support in drafting the strategy for development of social tourism in Croatia Croatia, 2008 Client: Delegation of the European Commission (CARDS) Beneficiary: Ministry of the Sea, Tourism, Transport and Development Improvement of Croatia’s position on the international tourism market focusing on sustainability, quality and diversification to move from mass to quality tourism and foster niche markets, improvements to the state's administrative capacity regarding tourism policies and measures for economic and social cohesion. Keywords: Tourism, Strategy, Marketing, Project Development
Bakhmaro Recreational Area: Development of Mountain Resort Preliminary Masterplan
Georgia, 2008 Client: Department of Tourism and Research / Smart Consulting The mountain valley of Bakhmaro in Western Georgia is a popular climatic spa resort, but poor quality huts were constructed illegally and forests were destroyed due to a lack of planning. ATC drafted a plan for sustainable socio-economic development involving public private partnerships. Keywords: Master Plan, Tourism, Marketing, Cultural Heritage, Natural Heritage, Land Ownership, Land Use Plan, Socio-economic Development, Public Private Partnerships (PPP), Infrastructure, Spa Resort, Real Estate, Winter Sport, Skiing
Consulting services for the design and development of facilities required for hosting the first SAF Winter Games at Auli, Uttarakhand
India, 2007 Client: Garhwal Mandal Vikas Nigam Limited Masterplan for the first South Asian Winter Games in Dehradun, Uttarakhand. Ice events will be hosted in the capital, skiing competitions in Auli. Infrastructure planning, preparation of spatial development plans, environmental impact assessment, possibilities for multiple use of the area in summer, public private partnerships. Keywords: Master Plan, Tourism, Infrastructure, Spatial Development, Procurement, Winter Sport, Skiing
Tourism Training Support
Jordan, 2004 - 2005 Client: Hypodomie / Delegation of the European Commission Beneficiary: Aqaba Special Economic Zone Tourism training strategy for all tourism enterprises in the „Aqaba Special Economic Zone“, private sector participation, model approach to environmentally sustainable tourism development and governance of a tourist destination. Keywords: Tourism, Vocational Education and Training
Masterplan for the development of winter sports and
sustainable tourism on the Erciyes and the Metropolitan Municipality of
Kayseri Turkey, 2006 – 2007 Client: Metropolitan Municipality of Kayseri Development
of a master plan and feasibility study for sustainable winter tourism
with private public partnerships including civil society and SMEs
(small and medium sized enterprises) forming the base of winter sport
infrastructure. Keywords: Master
Plan, Socio-Economic Development, Public Private Partnerships, Mountain
Tourism, Winter Sports, Skiing, SME Development, Environment, Land Use
Planning, Real Estate, Infrastructure, Architecture, Organisation,
Marketing, Management Technical assistance for the "Promotion of the cultural, tourist, and human ressources in the cross-border region"
Bulgaria, 2006 – 2007 Client: Ministry of Regional Development and Public Works (PHARE) Promotion
of cultural heritage and tourism to improve economic development,
creation of new jobs and promotion of cooperation networks between
Bulgarian and Greek organisations, improvements to the infrastructure
of cultural heritage sites. Keywords:
Tourism, Cultural Heritage, Public Private Partnerships, Training,
Cross-border Cooperation (CBC), Grant Scheme Management, Human
Ressources Development, Infrastructure INTERREG III B CADSES "Donauhause", Workpackage 4: Tourism Masterplan and Project Development
All countries along the Danube, 2004 – 2006
Client: Federal Ministry of Economics and Labour
Masterplan
focusing on the protection of natural, cultural, historic and spiritual
values of the Danube Region and its inhabitants outlining options for
sustainable economic development, while maintaining biodiversity,
landscape and the natural fluvial ecosystem.
Keywords: Master Plan, Environment, Cultural Heritage, Natural Heritage, Tourism, SME Development, Public Private Partnerships (PPP)
Technical assistance for the Vietnam human ressources development in tourism
Vietnam, 2008 – 2009 Client: Human Ressource Development in Tourism Project (ALA) Design
of training courses for Western style cooking, upgrading the standard
and quality of human ressources in the tourism industry in Vietnam with
focus on key tourism schools and their qulity of education so that the
Government and the industry can sustain high quality and quantity
levels autonomously after the project’s completion. Keywords: Tourism, Human Ressources, Training
Joint Nature Park development, Goricko Area, Pomurje Region Slovenia, 2002 – 2004 Client: Ministry of Environment and Spatial Planning (PHARE) Establishment
of a nature park in the Goricko region of Slovenia, including a
thorough habitat mapping. Development and implementation of a concept
to foster sustainable economic development. Private Public Partnerships
contributed to the development of a brand, to realise touristic
infrastructure and to promote investment. Keywords:
Nature Park Management, Natural Heritage, Environment, Socio-economic
Development, Tourism, SME Development, Procurement, Investment, Private
Public Partnerships, Marketing Public Private Partnership Programme
Republic of Montenegro, 2007 – 2008 Client: European Agency for Reconstruction (CARDS) Beneficiary: Ministry of Tourism and Environment Protection Enhancement of the investment climate, acceleration of economic growth, balanced regional development and generation of new employment opportunitities in Montenegro. Development of secondary legislaton, regulatory and institutional frameworks, design and support of PPPs and implementation of pilot PPP projects. Keywords: Public Private Partnership (PPP), Tourism, Socio-economic Development, Legislation, Project Preparation, Feasibility Study Development Concept Cultural Landscape Garden “e-garden in the Dirndltal” and “Dirndl Experience” in the Pielachtal Austria, 2005 - 2008 Client: “Verein Daheim” im Pielachtal Designing
a development concept and business plan for the Pielach Valley in Lower
Austria, providing it with an unique and coherent regional profile to
market its agricultural, horticultural, industrial and tourism related
products more effectively. Focus on product development, marketing,
training and public private partnerships. Keywords: Feasibility Study, Tourism, Cultural Heritage, Natura 2000, Marketing, Training, Public Private Partnerships
Mayerling: Visitor Center Austria 2000 - 2004 Client: Heimat Österreich Creating
a concept for and implementing a multifunctional visitor centre in the
Franciscan Convent in Mayerling, a highly popular tourism destination
(Site of the famous double suicide of Rudolf, German prince of Austria
and his lover Marie Vetara). Prior to the start of the project, a
feasibility and market study were conducted to determine the potential
flow of visitors before developing a long term marketing strategy. Keywords: Feasibility Study, Tourism, Marketing
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