Competence - Tourism and Leisure Industry

ATC was founded as a tourism knowledge provider (Austrian Tourism Consultants), a field in which ATC has been a leading international player for the last 20 years. We develop long-term sustainable solutions taking into account regional features, future trends and the carrying capacities of the natural and cultural resources used in tourism. In a holistic approach, we draw on the experience of specialists covering all fields related to the tourism and leisure industries.



 

Selected Project References:

Marketing Survey and National Marketing Efficiency Evaluation

Bulgaria, 2009 - 2010
Client: State Agency for Tourism
Beneficiary: State Agency for Tourism
Conduct a comprehensive marketing survey with questionnaires and focus groups of the ten major markets generating tourism demand for Bulgaria. Evaluate efficiency of advertisements. Support the development of the marketing and promotion policy and actions.
Keywords: Market survey, marketing efficiency evaluation, tourism, support national tourism authority

Sofia City Marketing 

Bulgaria, 2009 - 2010
Client: Sofia Municipality
Beneficiary: Sofia Municipality
Development of a Tourism Strategy for Sofia with the aim to promote the city's positioning in the field of cultural tourism through detailed planning activities and targeted selling of its assets and attractions in an intensified competition among European cities.
Keywords: Tourism Strategy, Culture, Organisational Structure

Kopaonik Mountain Development Programme 

Serbia, 2009 - 2010
Client:  UNDP
Beneficiary: Municipality of Raska
Elaboration of tourism and regional development concept for the mountain area Lisina-Cajetina in the National Park of Kopaonik, land use planning and preparation of the plan in line with Serbian legislation, stakeholder involvement to ensure acceptance and legal adoption.
Keywords: Regional Development, Tourism Development, Land Use Planning, Environment

Review of Tourism and Regional Development Project in Bjelasica & Komovi

Montenegro, 2009
Client: ADA Austrian Development Agency
Beneficiary: Bjelasica und Komovi municipalities and local tourism industry
Facilitation of the third phase of a tourism and regional development project in one of the most underdeveloped regions of Montenegro, strategy for implementation of several smaller projects that were used as best practice cases and as learning examples for the local stakeholders.
Keywords: Effectiveness Review, Regional Economic Development, Mountain and Winter Sport, Tourism

Tourism consulting services for hotel standardisation and classification in Bhutan

Bhutan, 2007 - 2009

Client: Austrian Development Agency
Beneficiary: Department of Tourism
Support the Bhutanese Department of Tourism to successfully standardise and classify tourism facilities in Bhutan by developing a system of guidelines, institutional frameworks, task descriptions and training programmes in line with the objectives of the sustainable tourism development strategy.
Keywords: Tourism, Training, Hotel Standardisation and Classification, Quality Assurance and Management

Technical assistance for the Vietnam human ressources development in tourism 

Vietnam, 2008 – 2009
Client: Human Ressource Development in Tourism Project (ALA)
Design of training courses for Western style cooking, upgrading the standard and quality of human ressources in the tourism industry in Vietnam with focus on key tourism schools and their qulity of education so that the Government and the industry can sustain high quality and quantity levels autonomously after the project’s completion.
Keywords: Tourism, Human Ressources, Training 

Support in drafting the strategy for development of social tourism in Croatia

Croatia, 2008
Client: Delegation of the European Commission (CARDS)
Beneficiary: Ministry of the Sea, Tourism, Transport and Development
Improvement of Croatia’s position on the international tourism market focusing on sustainability, quality and diversification to move from mass to quality tourism and foster niche markets, improvements to the state's administrative capacity regarding tourism policies and measures for economic and social cohesion.
Keywords: Tourism, Strategy, Marketing, Project Development

Feasibility study and marketing and operations plan for a resort hotel near Lankaran

Azerbaijan, 2006 - 2007

Client: Ministry of Culture and Tourism

ATC undertook a pre-feasibility study and marketing plan for a seaside tourism resort. The tourism resort is near Lankaran at the coast of the Azerbaijan Caspian Sea with hotels, appartments, and bungalows for a total of over 1200 guests.
Keywords: Feasibility Study, Tourism, Marketing, Environmental Impact Assessment, Land Use Plan, Resort Hotel

Preparation of a sustainable tourism strategy 

Bhutan, 2003 – 2005
Client: Austrian Development Agency
Beneficiary: Department of Tourism
Establishment of a long term strategy for continued support to the policy of ecotourism in Bhutan, development of measures for sustainable management and protection of natural ressources, job creation, SME and local community based development, financial and training support, improvement of service quality via the proposed Hotel Management and Tourism Training Institute.
Keywords: Master Plan, Tourism, Marketing, Vocational Education and Training (VET), Natural Heritage, Environment, SME Development, Public Private Partnerships

Institutional strengthening of the Egyptian Tourist Authority (ETA) 

Egypt, 2007 – 2009
Client: Austrian Agency for European Integration and Economic Development (MEDA – Twinning)
Beneficiary: Ministry of Tourism
Strengthening the institutional capacity of ETA and maximising economic development and employment creation in the tourism sector in order to achieve sustainable growth of tourism in Egypt.
Keywords: Strategy, Marketing Planning, Marketing Organisations, Organisational Development, IT, Human Ressource Development, Training, Twinning

Feasibility study and architectural plans for the Olive Island Resort Development Study

Croatia, 2004 – 2005
Client: Alpinamare Ltd
Establishment of a tourism resort at the Croatian coast near Zadar including a 4-star hotel, a congress centre as well as 200 apartments and 200 bungalows, elaboration of a feasibility study and a sustainable tourism development plan.
Keywords: Feasibility Study, Tourism, Resort, Marketing

Bakhmaro Recreational Area: Development of Mountain Resort Preliminary Masterplan 

Georgia, 2008
Client: Department of Tourism and Research / Smart Consulting
The mountain valley of Bakhmaro in Western Georgia is a popular climatic spa resort, but poor quality huts were constructed illegally and forests were destroyed due to a lack of planning. ATC drafted a plan for sustainable socio-economic development involving public private partnerships.
Keywords: Master Plan, Tourism, Marketing, Cultural Heritage, Natural Heritage, Land Ownership, Land Use Plan, Socio-economic Development, Public Private Partnerships (PPP), Infrastructure, Spa Resort, Real Estate, Winter Sport, Skiing

Consulting services for the design and development of facilities required for hosting the first SAF Winter Games at Auli, Uttarakhand 

India, 2007
Client: Garhwal Mandal Vikas Nigam Limited
Masterplan for the first South Asian Winter Games in Dehradun, Uttarakhand. Ice events will be hosted in the capital, skiing competitions in Auli. Infrastructure planning, preparation of spatial development plans, environmental impact assessment, possibilities for multiple use of the area in summer, public private partnerships.
Keywords: Master Plan, Tourism, Infrastructure, Spatial Development, Procurement, Winter Sport, Skiing

Tourism Training Support

Jordan, 2004 - 2005
Client: Hypodomie / Delegation of the European Commission
Beneficiary: Aqaba Special Economic Zone
Tourism training strategy for all tourism enterprises in the „Aqaba Special Economic Zone“, private sector participation, model approach to environmentally sustainable tourism development and governance of a tourist destination.
Keywords: Tourism, Vocational Education and Training

Masterplan for the development of winter sports and sustainable tourism on the Erciyes and the Metropolitan Municipality of Kayseri

Technical assistance for the "Promotion of the cultural, tourist, and human ressources in the cross-border region" 

Bulgaria, 2006 – 2007
Client: Ministry of Regional Development and Public Works (PHARE)
Promotion of cultural heritage and tourism to improve economic development, creation of new jobs and promotion of cooperation networks between Bulgarian and Greek organisations, improvements to the infrastructure of cultural heritage sites.
Keywords: Tourism, Cultural Heritage, Public Private Partnerships, Training, Cross-border Cooperation (CBC), Grant Scheme Management, Human Ressources Development, Infrastructure

INTERREG III B CADSES "Donauhause", Workpackage 4: Tourism Masterplan and Project Development
 
All countries along the Danube, 2004 – 2006
Client: Federal Ministry of Economics and Labour
Masterplan focusing on the protection of natural, cultural, historic and spiritual values of the Danube Region and its inhabitants outlining options for sustainable economic development, while maintaining biodiversity, landscape and the natural fluvial ecosystem.
Keywords: Master Plan, Environment, Cultural Heritage, Natural Heritage, Tourism, SME Development, Public Private Partnerships (PPP)

Joint Nature Park development, Goricko Area, Pomurje Region

 
Slovenia, 2002 – 2004
Client: Ministry of Environment and Spatial Planning (PHARE)
Establishment of a nature park in the Goricko region of Slovenia, including a thorough habitat mapping. Development and implementation of a concept to foster sustainable economic development. Private Public Partnerships contributed to the development of a brand, to realise touristic infrastructure and to promote investment.
Keywords: Nature Park Management, Natural Heritage, Environment, Socio-economic Development, Tourism, SME Development, Procurement, Investment, Private Public Partnerships, Marketing

Public Private Partnership Programme 

Republic of Montenegro, 2007 – 2008
Client: European Agency for Reconstruction (CARDS)
Beneficiary: Ministry of Tourism and Environment Protection
Enhancement of the investment climate, acceleration of economic growth, balanced regional development and generation of new employment opportunitities in Montenegro. Development of secondary legislaton, regulatory and institutional frameworks, design and support of PPPs and implementation of pilot PPP projects.
Keywords: Public Private Partnership (PPP), Tourism, Socio-economic Development, Legislation, Project Preparation, Feasibility Study 

Development Concept Cultural Landscape Garden “e-garden in the Dirndltal” and “Dirndl Experience” in the Pielachtal

Austria, 2005 - 2008
Client: “Verein Daheim” im Pielachtal
Designing a development concept and business plan for the Pielach Valley in Lower Austria, providing it with an unique and coherent regional profile to market its agricultural, horticultural, industrial and tourism related products more effectively. Focus on product development, marketing, training and public private partnerships.
Keywords: Feasibility Study, Tourism, Cultural Heritage, Natura 2000, Marketing, Training, Public Private Partnerships

Mayerling: Visitor Center

Austria 2000 - 2004
Client: Heimat Österreich
Creating a concept for and implementing a multifunctional visitor centre in the Franciscan Convent in Mayerling, a highly popular tourism destination (Site of the famous double suicide of Rudolf, German prince of Austria and his lover Marie Vetara). Prior to the start of the project, a feasibility and market study were conducted to determine the potential flow of visitors before developing a long term marketing strategy.
Keywords: Feasibility Study, Tourism, Marketing

 
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