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ATC - Austrian Tourism Consultants

Competence: Culture and World Heritage


ATC has worked since its foundation on improving the mutual understanding of culture and tourism, raising awareness among cultural institutions for a sustainable tourism industry to raise the funds needed for the upkeep of our cultural heritage on the one hand and for the need not to overstress the utilisation of cultural goods and thus threatening their very existence.




Selected Project References:

 

Petra Master Plan

 

Jordan, 2010-2011
Client: Petra Development and Tourism Region Authority
Beneficiary: Petra Region
Development of a Strategic Master Plan for Petra Region. Petra Archaeological Park is a UNESCO World Heritage Site and one of the 7 Wonders of the World. Also, the beduin culture has been listed as immaterial UNESCO World Heritage. Cultural and natural resources will be protected and organised to allow for sustainable development in the region.
Keywords: Culture, UNESCO World Heritage, Tourism, Master Plan, Sustainable Development

 

Homs and Palmyra Master Plan

 

Syria, 2010
Client: PRPai
Beneficiary: Greater Homs and Palmyra
Development of a Master Plan for the region of Homs and Palmyra, a UNESCO listed roman settlement. Identifying the cultural and natural resources in the region and exploring ways to use the resources for sustainable socio-economic development.
Keywords: Culture, UNESCO World Heritage, Tourism, Master Plan, Sustainable Development

 

Social responsible tourism capacity development programme

 

Vietnam, 2011-2015
Client: EC
Beneficiary: Vietnam
In the context of the social responsible tourism capacity development programme, the rich cultural assets in Vietnam will be identified and measures developed to promote cultural activities and to make them accessible for tourism.
Keywords: Tourism Strategy, Culture, Sustainable Development

 

Pilgrimage Landscapes

 

Romania, Slovakia, Hungary, Austria 2010-2011
Client: Austrian Federal Ministry of Economy, Youth and Family
Beneficiary: Regional Development Agencies in these four countries
Development of a Network of Pilgrimage Landscapes in Central and Eastern Europe. Promote a better cultural understanding among European nations and contribute to the socio-economic development of these regions.
Keywords: Culture, Religion, Project Development, Sustainable Development


Cross Border Institution Building

 

Western Balkans, 2008-2011
Client: EC
Beneficiary: Western Balkan countries
In the context of the Cross-Border-Institution Building project, the elaboration of several CBC programmes and grant schemes was supported. Among the priorities are fostering cultural activities and people-to-people actions. Support was provided in all stages of grant scheme implementation.
Keywords: Cross Border Cooperation, Grant Schemes, Culture

 

Sofia City Marketing 

 

Bulgaria, 2009 - 2010
Client: Sofia Municipality
Beneficiary: Sofia Municipality
Development of a Tourism Strategy for Sofia with the aim to promote the city's positioning in the field of cultural tourism through detailed planning activities and targeted selling of its assets and attractions in an intensified competition among European cities.
Keywords: Tourism Strategy, Culture, Organisational Structure

 

Development Concept Cultural Landscape Garden “e-garden in the Dirndltal” and “Dirndl Experience” in the Pielachtal

 

Austria, 2005 - 2008
Client: “Verein Daheim” im Pielachtal
Designing a development concept and business plan for the Pielach Valley in Lower Austria, providing it with an unique and coherent regional profile to market its agricultural, horticultural, industrial and tourism related products more effectively. Focus on product development, marketing, training and public private partnerships.
Keywords: Feasibility Study, Tourism, Cultural Heritage, Natura 2000, Marketing, Training, Public Private Partnerships

 

Technical assistance for the "Promotion of the cultural, tourist and human ressources in the cross-border region" 

Bulgaria, 2006 – 2007
Client: Ministry of Regional Development and Public Works (PHARE)
Promotion of cultural heritage and tourism to improve economic development, creation of new jobs and promotion of cooperation networks between Bulgarian and Greek organisations, improvement to the infrastructure of cultural heritage sites.
Keywords: Tourism, Cultural Heritage, Public Private Partnerships, Training, Cross-border Cooperation (CBC), Grant Scheme Management, Human Ressources Development, Infrastructure

Cultural development programme Former Yugoslav Republic of Macedonia 

Macedonia (FYROM), 1998 – 2004

Client: European Commission (PHARE)
Beneficiary: Ministry of Culture
Support the reorganisation of the Ministry, promote Public Private Partnerships and stimulate the development of commercial, semi-commercial and autonomous management of cultural institutions, monitoring of a special fund for the stimulation and execution of 42 different art projects.
Keywords: Cultural Heritage, Management of Cultural Institutions, Art, Public Private Partnerships, Grant Scheme Management, Project Preparation, Evaluation


Institution building, secondary legislation drafting and training concerning the movable cultural heritage and cultural goods 

Romania, 2007 – 2008
Client: Austrian Agency for European Integration and Economic Development (PHARE-Twinning)
Beneficiary: Ministry of Culture and Religious Affairs
Improving capacity of the ministries and subordinated bodies involved in the protection of moveable cultural goods in order to combat illegal trade and export, theft, destruction and forgery. Development of a monitoring, co-ordination and IT system to form an integrated protection strategy.
Keywords: Cultural Heritage, Organisational Design, Communication, Interorganisational and international cooperation Management Information Systems, IT, Legislation, Monitoring, Training, Procurement

Preparation of the technical specifications and implementation of the supply contract for the media programme

Serbia, 2006 - 2008
Client: European Agency for Reconstruction (CARDS)
Beneficiary: Yugoslav Film Archive
Development of the media sector, preservation and digitisation of cultural heritage in an adequate archive, analysis of the proposed programme of the Yugoslav Film Archive in view to upgrading technical capacity, staff training and supervision of the installation.
Keywords: Cultural Heritage, Media, IT, Procurement, Evaluation, Supervision, Training


INTERREG III B CADSES "Donauhause", Workpackage 4: Tourism Masterplan and Project Development
 
All countries along the Danube, 2004 – 2006
Client: Federal Ministry of Economics and Labour
Masterplan focusing on the protection of natural, cultural, historic and spiritual values of the Danube Region and its inhabitants outlining options for sustainable economic development, while maintaining biodiversity, landscape and the natural fluvial ecosystem.
Keywords: Master Plan, Environment, Cultural Heritage, Natural Heritage, Tourism, SME Development, Public Private Partnerships (PPP)

 

Evaluation of the tender and implementation of the supply contract for the media programme

 
Serbia, 2007 – 2008
Client: European Agency for Reconstruction (CARDS)
Beneficiary: Yugoslav Film Archive
Media reform in Serbia, development of access for Serbia's citizens to independent public and private media, improvements to the quality of the programme, tender evaluation, assistance to EAR in supervising the project implementation.
Keywords: Cultural Heritage, Media, IT, Procurement, Evaluation, Supervision, Training

Mayerling: Visitor Center

 

Austria 2000 - 2004
Client: Heimat Österreich
Creating a concept for and implementing a multifunctional visitor centre in the Franciscan Convent in Mayerling, a highly popular tourism destination (Site of the famous double suicide of Rudolf, German prince of Austria and his lover Marie Vetara). Prior to the start of the project, a feasibility and market study were conducted to determine the potential flow of visitors before developing a long term marketing strategy.
Keywords: Feasibility Study, Tourism, Marketing




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